Front Desk Virtual Assistant

Turn missed calls into captured leads.

Lumen is a conversational front-desk assistant for small businesses. It answers, asks the right questions, routes callers to people or departments, and sends you the context for fast follow-up.

See how it works
Bigger companies look responsive because someone is always at the front desk. Smaller operators lose the same opportunities while they are on site, with a client, helping another customer, or closed for the day.
20-35%
of inbound calls are commonly missed by small businesses during business hours.
That estimate comes from a large call-tracking platform using data from more than 200,000 businesses.
Turn phone chaos into a professional first response
Lumen gives callers a live-feeling front desk experience while you keep control of the follow-up.
→ Send urgent service calls to the owner or on-call tech
→ Route sales, billing, bookings, and support to the right department
→ Capture name, number, need, timing, and next-step context
1
Answer every call
Covers busy periods, after-hours calls, and moments when nobody can pick up.
2
Qualify the caller
Captures name, phone, need, timing, urgency, and common FAQ answers.
3
Route the next step
Sends the right summary to you, your team, or the best department.
24/7
phone coverage when your team is unavailable
20-35%
common missed-call range for small businesses
<1 min
to create a free demo you can call yourself
Trust First

Here’s exactly what happens

Lumen sends you a test number so you can call the assistant demo yourself. It will not ask for banking details, passwords, two-factor codes, or access to your accounts.

You stay in control
The trial is a temporary assistant built from the business details you provide. Real call forwarding only happens after you approve setup.
You know what number you’re calling
We text the demo number to your phone and label it clearly on this page. It is a regular North American phone number, not a premium-rate line.
No AI leap of faith
You hear the assistant before making any decision. If it does not feel useful for your business, you can stop there.
Clear handoff to you
The assistant captures who called, what they need, and the follow-up context so you can decide what to do next.
How It Works

What your assistant handles before you ever call back

Step 1
A customer calls your business
The opportunity comes in while you are driving, working, with a client, or closed for the day.
Step 2
Your assistant answers instantly
The caller hears a conversational response right away instead of voicemail, silence, or a ringing phone.
Step 3
It qualifies and routes the call
It asks practical questions, answers common FAQs, and can route people by urgency, person, or department.
Step 4
You get the context
You receive who called, what they need, how urgent it is, and what should happen next.
Level The Playing Field

Look as responsive as the bigger operation

When a customer calls, they do not know you are on a ladder, in a showing, driving to the next job, or helping someone at the counter. They only know whether someone answered.

Your phone can feel staffed even when you are not
Lumen gives small operators a front-desk presence that answers quickly, asks practical questions, and gives you the caller’s context for follow-up.
It does not replace your judgment. It keeps the conversation alive until you can step back in.
Advanced Texting

Let customers keep the conversation going by text

Texting is available when you add the Advanced dedicated-number option. That gives your business a Lumen number customers can call or text, instead of relying only on forwarded calls from your existing line.

Good for quick questions
Customers can ask about hours, availability, services, appointment timing, or next steps without waiting for a callback.
Useful after missed calls
If someone calls the dedicated number and prefers text, Lumen can continue the conversation in writing and keep the lead warm.
You still get the handoff
The business gets the caller’s context, what they asked for, and what should happen next, just like a voice call summary.
Lumen Texting Dedicated line
Hi, do you have any appointments tomorrow morning?
I can help. What service do you need, and what name should the team use for follow-up?
Sink repair. This is Sarah at 604-555-0182.
Thanks Sarah. I’ll pass that to the team with your preferred timing and repair details.
Shared demo numbers text back as Lumen. Customer texting for an individual business requires an Advanced dedicated number.
Multiple Languages

Support callers in the languages your business chooses

Lumen can support multiple languages for both phone and text. Choose the languages you want the assistant to handle, and when a caller asks for one of those languages, the conversation can continue naturally.

Configured by the business
Pick the languages your team wants to offer, such as English, French, Spanish, Portuguese, Mandarin, Punjabi, Tagalog, or others relevant to your customers.
Works on voice and text
The same language settings apply when someone calls the assistant or texts a dedicated Lumen number.
Controlled, not random
The assistant switches languages when the caller clearly asks or continues in a supported language, and stays within the business knowledge you approved.
English French Spanish Portuguese Mandarin Punjabi
Example language handoff
Caller
Can you speak Portuguese?
Assistant
Claro, posso falar em português. Como posso ajudar hoje?
Caller
Can you speak Chinese?
Assistant
当然可以，我可以用中文和您交流。您需要什么帮助？
Premium Dedicated Numbers

A local Lumen number for calls, texting, routing, and overflow

The Advanced option gives your business a dedicated Lumen number customers can use directly. It can also receive forwarded calls from your existing business line or cell phone when you are busy, unavailable, or after hours.

Dedicated Number Advantage
A front-desk number you can actually put to work
Forwarding is ideal when you want Lumen to catch missed, busy, overflow, or after-hours calls from your current number. A dedicated Lumen number is better when you want a public line built around fast response, texting, routing, and campaign tracking.
Publish it anywhere
Use it on ads, landing pages, signs, social profiles, booking pages, or niche campaigns without changing your main business number.
Turn on texting
Customers can call or text the same number, and Lumen can keep the conversation moving when a callback would be too slow.
Route smarter
Send callers toward the right person, department, service area, or follow-up path without exposing every internal number.
Forward when needed
Your existing business lines or cell phones can forward into the dedicated Lumen line, so it answers when you are busy, unavailable, or do not pick up.
Example call map your team controls
Add people, departments, service areas, or campaigns. For each route, choose whether Lumen should take a message or transfer the caller to a phone number in real time.
Admin controlled
Route
Caller might say
Action
What Lumen does
Sales
“I want a quote” or “new customer”
Live transfer
Confirms the caller wants to connect, then routes to the sales phone number.
Emergency service
“Urgent leak” or “no heat”
Live transfer
Collects the key details, then transfers to the owner or on-call technician.
Bookings
“Can I book tomorrow?”
Take message
Captures preferred time, service, name, and number for follow-up.
Billing
“Question about my invoice”
Take message
Takes a structured message and sends it to the right inbox or team member.
Businesses can edit these routes from the control panel. Live-transfer routes use the phone number saved for that person or department; message routes keep the conversation with Lumen and send the transcript, summary, and caller details for follow-up.
Pricing

Simple voice plans, with texting available

Base plans answer calls you forward to Lumen from your existing phone number. Starter, Growth, and Scale also have an advanced dedicated-number option that adds a public Lumen line and unlocks customer texting.

Plan
Essentials
$29/mo
entry-level coverage
Starter
$99/mo
$89/mo yearly
Growth
$550/mo
$495/mo yearly
Scale
$2,500/mo
$2,250/mo yearly
Custom
Custom
high-volume and multi-location
Best for
Solo operators testing AI call answering without routing or a dedicated Lumen line.
Small teams forwarding missed, busy, or after-hours calls from an existing number.
Businesses with steady inbound call volume that need a front desk always available.
High-volume operators, campaigns, franchises, and busy service teams.
Custom routing, locations, call flows, usage, and reporting needs.
Included
50 voice assistant calls/mo
50 voice assistant calls/mo
1,000 voice assistant calls/mo
5,000 voice assistant calls/mo
Custom included call volume
How calls connect
Forward missed, busy, after-hours, or overflow calls from one existing phone.
Forward missed, busy, after-hours, or overflow calls from your existing phone.
Forward existing lines, departments, overflow queues, or after-hours calls.
Forward multiple lines, campaigns, locations, or high-volume overflow.
Dedicated routing design for complex teams and locations.
Advanced: dedicated number + texting See dedicated number value
Not available Essentials uses your existing number only.
Starter Advanced: +$50/mo Dedicated local Lumen number plus texting. What it adds
Growth Advanced: +$150/mo Dedicated number, texting, and heavier conversation volume. What it adds
Scale Advanced: +$300/mo Dedicated campaign, team, or location line with texting. What it adds
Custom dedicated line packages See options
Call routing map
Not included
Up to 3 people or departments
Up to 10 people, departments, or service areas
Up to 25 people, departments, campaigns, or locations
Custom routing map limits
Additional usage
$1.25/call after included callsOnly answered assistant calls count.
$1/call after included callsOnly answered assistant calls count.
$0.60/call after included callsOnly answered assistant calls count.
$0.55/call after included callsOnly answered assistant calls count.
Custom usage pricing
Features
  • Conversational call answering
  • Existing-number forwarding
  • Multiple language support
  • Email lead summaries
  • Conversational call answering
  • Call routing included
  • Multiple language support
  • Advanced dedicated number option
  • Everything in Starter
  • Lower overage rate
  • More call map routes
  • Voice and text language settings
  • Advanced texting option
  • Higher concurrent call volume
  • Everything in Growth
  • Campaign and overflow coverage
  • Expanded routing map
  • Multilingual campaign support
  • Multiple dedicated line options
  • Volume reporting support
  • Multi-location routing
  • Dedicated line bundles
  • Customer SMS conversations
  • Custom reporting and setup
One-time setup is $250. Base Essentials, Starter, Growth, and Scale plans require forwarding calls from your existing phone number to Lumen. Essentials does not include call mapping or a dedicated-line option. The Advanced option adds a dedicated Lumen number you can publish and enables customer texting on that dedicated line: +$50/mo on Starter, +$150/mo on Growth, and +$300/mo on Scale. Shared demo numbers reply as Lumen for texting demos, not as individual businesses.

* Canadian pricing.

What Callers Experience

A real conversation, not voicemail

The goal is simple: answer fast, sound professional, use the right business knowledge, and capture enough information so you can follow up with context.

Caller
Hi, I need help with a leak under my kitchen sink.
Assistant
I can help with that. Can I get your name, phone number, and when the leak started?
Caller
It started this morning. My name is Sarah and my number is 604-555-0182.
Assistant
Thanks Sarah. I’ve got your details and the reason for the call so the team can follow up quickly.
Why this matters
The first business to respond often gets the job. A missed call can mean the lead moves on before you ever get a chance to call back.
A front desk virtual assistant gives callers a better experience than voicemail and gives you a better shot at winning the work.
Why Businesses Use It

A full-time phone presence without a full-time hire

Always have someone answer
When the phone rings during work, driving, meetings, or family time, your assistant helps keep the opportunity alive.
Respond instantly
Fast response creates trust and keeps the caller engaged while interest is highest.
Know your business
Train it with your services, hours, pricing guidance, FAQs, policies, and next steps.
Sound professional
Give callers a better experience than a missed call or voicemail, even when you cannot pick up.
Early Feedback

What people are responding to

“I like that I can hear it answer as my actual business. It feels more like a front desk assistant than a generic recording.”
Service business owner
Vancouver Island, BC
“The value is obvious once you imagine having someone cover the phone while you’re with a client, on the road, or away from the desk.”
Real estate professional
Nanaimo, BC
Early Access

Want a front desk virtual assistant for your real calls?

Join the first group we’re setting up and we’ll help get it live for your business.

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